Marketing Tip - September 07
| 1. | Think about who your are targeting – split up the database if necessary |
| 2. | Your Headline MUST attract attention |
| 3. | Create interest in your product – write your text in terms of what’s in it for your customer – how it will benefit them. |
| 4. | Be specific with your claims – tell your customers what they can expect – use references or testimonials. |
| 5. | Write in a personal format – as if you are speaking to them – even use a bit of slang if it gets the message across. |
| 6. | Let them know that it is a great offer – everyone loves a bargain. Just make sure that it isn’t too good to be true – this will put them off. |
| 7. | Include an extra reward for ordering early – and make it simple to order. |