Marketing Tip - November 07
| 1. | Include a reason for reading the ad. |
| 2. | Give the audience a reason to keep reading. |
| 3. | Provide an incentive to finish reading the copy. |
| 4. | Use headlines that are relevant to the reader - readers will skip a message if the headline fails to address their needs. |
| 4. | Don't try to be clever - People will often remember the clever twist of an ad but will probably forget the product or brand. |
| Source: Maxwell Xackheim's Billion Dollar Marketing, cited in Fred Goss' What Working, 11300 Rockville Pike, Ste. 1100 Rockville, MD 20852. |