Marketing Tip - May 07
Make your readers want to devour your message
| 1. | Get their attention – use a strong headline with a IFM (What’s In It For Me) factor. Focus on the target audience and what they need, desire, hope for etc. |
| 2. | Make sure the headline delivers a benefit – so that they will read on. |
| 3. | When they do read on – give them something to devour – make it juicy. |
| 4. | Give them a reason to believe you. Tell them how/why they need it. |
| 5. | Offer them value – it doesn’t have to be a discount – give them something extra – as long as it is perceived as great value (Would you buy it?) |
| 6. | Tell then how to get it – make it easy for them to order/buy. Phone Now, Fax Back etc. |