Marketing Tip - January 08
| 1. | Keep slogans short and simple Only use up to seven words in a slogan – evidence suggests that's all the average person can remember comfortably. |
| Source: PHC Profit Report, 3150 River Road, Ste. 101 Des Plaines, IL 60018 | |
| 2. | Colours to encourage Using blue or light green backgrounds in puts readers in a more accepting mood, according to information from Hewlett Packard. However, it should be a maximum of 5-10% tint. |
| Source: Managing Office Technology, 1100 Superior Ave., Cleveland, OH 44114 |