Marketing Tip - February 08
| 1. | Make sure your headline includes the benefit to the reader - as it is two to three times more likely to be remembered than ads that don’t. |
| 2. | Use images combined with text to deliver the message - a picture is worth 1000 words. |
| 3. | Target your audience - use images and text that will appeal to your buyer. |
| 4. | Include a WIFM (What’s in it for Me) factor. |
| 5. | Include details of your follow up support. |
| 6. | Promote the USP (unique selling proposition) in a structured manner. |
| 7. | Promote the product or service only - not feel good. |
| 8. | Keep text as if you are talking directly to a person. |
| 9. | Keep words and sentences short and simple. |
| Source: Cahners Advertising Research Report, 275 Washington St., Newton, MA 02158 and Metal working Marketer, Gardner Publications Inc., 660 Clough Pike, Cincinnati, OH 45244 |