Marketing Tip - April 08
| 1. | Highlight product benefits – what in it for them - Make the offer simple and easy to see. |
| 2. | Get to the point fast – tell them why yours is better - Remember most adverts are only viewed for a couple of seconds. |
| 3. | Make sure your reasons are believable - don’t allow you readers to have any doubts. |
| 4. | Create a killer headline - and use imagery to back it up. |
| 5. | Don't be too clever - most people aren’t and just won’t ‘get it’ if you are. |
| 6. | Include every reason possible to overcome any objections. |
| 7. | Ensure your copy is relevant and topical. |