| 1. |
Does your ad command attention? |
| 2. |
Does your message repeat at least three times
- with headline, images and text. |
| 3. |
Does your ad give information, solve a problem or appeal to the emotions? |
| 4. |
Images that relate to the message work an average of 32%* better
|
| 5. |
Are your images unique
- everyday images are boring and don’t create interest. |
| 6. |
Is your headline specific?
- Make sure it is not just bragging e.g. the best, the most, the biggest. |
| 7. |
How long is your headline
- short or long - it should be relevant. |
| 8. |
Does your ad offer something new or innovative? |
| 9. |
Is your ad funny?
- It doesn’t have to be as this will only increase response by a small amount and it must have universal appeal. |
| 10. |
Do you have celebrity endorsement?
- This only works if the celebrity is relevant to your product. |
| 11. |
Can you include a recipe?
- These can add up to 26% more response. |
| 12. |
Do you have a coupon or offer?
- This can influence response dramatically in your favour. |
| |
Source: Deve Limited. UK. |
